Founded in 1995 and located in Deqing County, Huzhou City, Zhejiang Shenghua Yunfeng New Material Co., Ltd. is subordinate to Zhejiang Shenghua Holding Group Co., Ltd., which ranks among the top 500 manufacturing enterprises in China. It is a well-known domestic comprehensive service provider of green decoration materials and customized home furnishings. With the four major core business sectors of "panels, flooring, whole-house customization, and engineered wood", it integrates design, R&D, production, processing, and sales.
All along, Shenghua Yunfeng has adhered to the business mission of "advocating green smart homes and creating a healthy and wonderful life". It has continuously strengthened product innovation and service upgrading, and continuously promoted the grand home furnishing strategy. It is committed to becoming a leading global enterprise in the green home furnishings industry.
Leverage premium resources to drive strategic transformation and upgrade
Inherit the deep processing industrial chain4.0
- MissionSublimate Green Spaces, Crate a Better Life
- VisionBecome The World's First-Class Home Furnishing Leader
- ValuesIntegrity Dedication，Responsibility，Gratitude
- Management PrincipleGreen and Eco-friendly, Caring for Human Health
- Talent ViewResponsibility, Confidence, Undertake, Gratitude and Dedication
Passionate, Studious, Growth Leads to Excellence - Service PrinciplePut Customers First, And Let Our Heartfelt Service Move Them
- Action GuideTeam Unity, Intense Work
Strict Management, Lively Organization - Product PrincipleQuality And Service Are The Cornerstones Of a Brand
Gain Customer Trust With Superior Quality And Service
- Moganshan Home Furnishing Dual Carbon Strategy Action Guidelines Launch ConferenceOn November 19th, the "China's Forestry Industry Dual Carbon Strategy Initiative and Moganshan Home Furnishing Dual Carbon Strategy Action Guidelines Launch Conference" was held at the Beijing Hotel. Key figures from the national forestry and home furnishing industries gathered to discuss the development of the dual carbon strategy for the sector. The event also highlighted and highly commended Moganshan Home Furnishing for its pioneering efforts and achievements in environmental innovation, green development, and dual carbon actions.
- 2022 Brand Strategy Launch ConferenceOn July 28, 2022, Yunfeng Moganshan officially launched its "Redefining Environmental Protection" new corporate strategy at the 2022 Brand Strategy Launch Conference, along with the development strategies for its four major sectors: Boards, wardrobe, flooring, and engineered veneer.
- Yunfeng Moganshan was awarded the 'Innovation Excellence Award'On April 17, 2021, at the "Ten-Year Innovation Summary Conference of the National Wood and Bamboo Industry Technology Innovation Strategic Alliance", Yunfeng Moganshan was awarded the "Innovation Excellence Award". Additionally, Pang Xiaoren, Vice President of the Yunfeng Moganshan Home Furnishing Research Center, was honored with the "Special Contribution Award for the Alliance's Ten-Year Innovation".
- China National brand for wood-boardsIn June 2020, Moganshan wood-boards was once again honored with the "China National Brand for wood-board" at the Annual Conference and the 7th Council Meeting of the China Wood & Wood Products Distribution Association. This recognition highlights Moganshan's outstanding product quality and brand influence in the industry.
- National Innovation Alliance for Formaldehyde-Free Wood-BoardsIn June 2019, Moganshan was honored as a founding unit of the "National Innovation Alliance for Formaldehyde-Free Wood-Boards", recognizing its significant contributions to the development of "formaldehyde-free" green boards. This initiative aims to standardize market practices, promote industry development, and drive the widespread adoption of environmentally friendly boards.
- The first batch of nationally certified green productsIn November 2018, Moganshan series products were recognized as "the first batch of nationally certified green products" at the Huzhou Quality Conference. This recognition fully affirms Moganshan's high-quality products and its commitment to environmentally friendly business practices.
- Provincial Enterprise Research CenterIn July 2017, the "Provincial Enterprise Research Center" was jointly established and recognized by the Zhejiang Provincial Department of Science and Technology, the Zhejiang Provincial Economic and Information Technology Commission, and the Zhejiang Provincial Development and Reform Commission.
- The grand launch event for Moganshan's new board products was successfully heldIn November 2016, the grand launch event for Moganshan's new board products was successfully held. Two major series, the Formaldehyde-Removal and Antibacterial Series and the Negative Ion Diamond Surface Series, comprising a total of twelve new products, were officially unveiled. This marked another solid step forward in Moganshan's commitment to innovation and product development.
- Yunfeng Moganshan was featured on CCTV Discovery ChannelIn September 2015, Yunfeng Moganshan was selected for the CCTV Discovery Channel program "Quality", showcasing its commitment to excellence and innovation in the industry.
- The collaboration between Nanjing Forestry University and Shenghua Yunfeng MoganshanIn September 2014, the signing and unveiling ceremony for the industry-university-research cooperation between Nanjing Forestry University and Shenghua Yunfeng Moganshan was successfully held. Both parties signed a deep cooperation agreement, jointly established the Nanjing Forestry University Yunfeng Home Research Center, and designated Yunfeng New Materials as the teaching and research internship base for the Furniture and Industrial Design College of Nanjing Forestry University.
- In January 2013, Moganshan Engineered veneer was granted the patent for
- The "Green Pass" for U.S. Customs - C-TPAT CertificateIn July 2012, Yunfeng Moganshan became the first company in China's wood industry to receive the C-TPAT Certificate jointly verified and issued by the U.S. Customs and Border Protection (CBP) and the U.S. Department of Homeland Security.
- China Well-Known TrademarkIn June 2011, the Moganshan brand was officially recognized as a "China Well-Known Trademark" by the State Administration for Industry and Commerce (SAIC). This recognition marked the Moganshan brand as one of the most influential brands in the domestic market.
- The establishment of the subsidiary Deqing Yunfeng Oujin Home Co., Ltd.In May 2010, the establishment of the subsidiary Deqing Yunfeng Oujin Home Co., Ltd. (the predecessor of Moganshan Home furnishing.) marked a significant step for Yunfeng Company in extending its industrial chain towards the downstream. This move signaled the company's formal transition from intermediate and semi-finished products to finished products, expanding its business scope comprehensively.
- Moganshan Brand Management InstituteIn September 2009, the first institute named after brand management by Yunfeng, the Moganshan Brand Management Institute, was officially established. This serves as a comprehensive training platform for brand management and enhancement, signifying that the company's brand-building strategy will once again receive significant attention and focus.
- February 2008, Zhejiang Yunfeng Moganshan Decorative Building Materials Co., Ltd. was established.
- National High-Quality Brands of Building Decoration MaterialsIn September 2007, Moganshan Plywood was recognized as a "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine of China, and was awarded the honorary title of "National High-Quality Brand of Building Decoration Materials".
- Drafting the White Paper on the Production and Consumption of Plywood in China"In March 2006, commissioned by the National Forestry Products Association and the China Consumers Association, the drafting and joint release of the *White Paper on the Production and Consumption of Plywood in China* took place at the Great Hall of the People in Beijing.
- Receive the National Inspection-Free Product CertificationIn December 2005, the company's products, Moganshan Faced Plywood and Plywood, were simultaneously awarded the title of "National Inspection-Free Product." Chairman Gu Shuixiang personally received the honor certificate at the Great Hall of the People in Beijing. After ten years of dedication, the company has forged a brilliant brand in the domestic wooden board industry, contributing significantly to the development of the industry in China.
- In October 2004, Moganshan Solid Wood Composite Flooring was awarded the title of "China's Top 30 Market Trusted Building Materials Products in the Wood Flooring Industry."
- Yunfeng landed in Linyi, Shandong, and established Xiangsheng Wood Industry.In 2003, Yunfeng established Xiangsheng Wood Industry (the predecessor of Feixian Yunfeng Moganshan Decoration Materials Co., Ltd.) in Linyi, Shandong. The company engaged in the production of faced plywood, poplar, and paulownia core plywood, establishing a production base in the northern region.
- Deqing Shengqiang Wood Industry Co., Ltd.In May 2002, Deqing Shengqiang Wood Industry Co., Ltd. (the predecessor of Zhejiang Yunfeng Moganshan Flooring Co., Ltd.) was established, specializing in the research, production, and operation of flooring products.
- China Environmental Label Product CertificationIn June 2001, the "Moganshan" brand eco-friendly micro-veneer decorative veneer became the first product in China's veneer industry to obtain the "Green Environment Label" certification. It was also awarded the title of "Zhejiang Famous Brand Product." In December of the same year, all the company's products received the China Environmental Label Product Certification.
- In December 2000, Yunfeng Moganshan held a press conference at the Great Hall of the People in Beijing.In December 2000, Yunfeng Moganshan held a press conference at the Great Hall of the People in Beijing, witnessed by more than 30 media outlets including Xinhua News Agency, Zhejiang Daily, and China Building Materials News.
- "Moganshan" Brand Series of Decorative Veneer PanelsIn September 1999, the "Moganshan" brand series of decorative veneer panels won the Gold Award at the 99 International Agricultural Expo and were honored with the titles of "1998 Service Quality Trustworthy Unit" and "China Recognized Famous Brand Product".
- In July 1997, the successful registration of the "Moganshan" brand marked the official birth of Yunfeng's own brand, "Moganshan".
- Huzhou Yunfeng Decoration Materials Co., Ltd. (the predecessor of the current Yunfeng Company) was established.In April 1995, with the strategic decision of Shenghua Group to enter the wood industry, Huzhou Yunfeng Decoration Materials Co., Ltd. (the predecessor of the current Yunfeng Company) was established. The dream of building an eco-friendly home quietly took root in a small town—Zhongguan
Top 10 Green Board Brands in China
National Intellectual Property Representative Enterprise
National Green Supply Chain Representative Enterprise
National Green Factory
National Forestry Leading Enterprise
National Forestry Standardization Representative Enterprise
National Honest and Law-Abiding Township Enterprise
National Key High-Tech Enterprise
National Key Township Enterprise for Brand Creation
Provincial Academicians
Establishment of "provincial Enterprise Research Institute"
Zhejiang Provincial High-Tech Enterprise Technology Center
Technology Center
Key Agricultural Leading Enterprise
Provincial Forestry Key Leading Enterperice
Zhejiang Provincial Standard Innovation Enterprise
Zhejiang Provincial Postdoctoral Workstation
China National Brand for Wood Boards
China National Brand for Wood Boards of 2020
Top 10 Engineering Board Brands of 2020
Top Wood Board Manufacturers of 2020
China's Top 100 Wood Industry Companies of 2019
Top 10 Eco-Friendly Board Brands of 2019
Top Wood Board Manufacturers of 2018
China National Brand for Wood Boards of 2017
Top 10 Eco-Friendly Board Brands of 2016
Top Influential Wood Board Manufacturers in China of 2016
Executive President Unit
Formaldehyde-Free Board
Comprehensive Capability Assessment of Suppliers - Wood Flooring
Huzhou Government Quality Award
National Forestry Leading Enterprise
30th Anniversary Outstanding Contribution Award of China Forest Products Industry in 2019
Advanced Unit in 2019
Core Co-branding in 2019
Vice President Unit in 2019
High-Quality Real Estate Supplier of China in 2018
Top 10 Wood Board Brands of China in 2017
Member Unit of China Home Furnishing Industry Green Supply Chain Alliance in 2016
Trustworthy Enterprise Brand in China's Forestry Industry in 2015
Outstanding Contribution Award of China's Forestry Industry in 2015 (wooden Flooring)
Trustworthy Enterprise in the Flooring Industry of 2015
Innovation Base for Non-Aldehyde Adhesive Wood-Board Products in 2013
Huzhou Government Quality Award in 2012
Academician Workstation
Certificate of Executive President
